Role: Lead Strategist
Playstation Experience is like Playstation's own, mini-E3. For it's second year, the conference wanted to double attendance and moved to a new location: San Francisco. Our assignment was to hype the Bay Area location as well as the first-party games and properties that fans could play at the event.
The unique and collectible posters started as social posts and wild-postings. But got such a great response online that Sony printed 1,000 of each to give away with purchase at the convention's Merch store. They were so popular at the event that fans were waiting in line 1.5 hours just to buy something so they could grab our limited-edition posters.
